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01/07/2020

The KwaZulu-Natal Top Business Portfolio 2020

KZN Top Business is a unique content marketing company that creates and distributes relevant information about businesses through a range of channels: print, digital, social, video, mobile etc. We assist in driving the visibility of brands, including growing relationships and improving client retention through targeted content marketing campaigns.

The ongoing success of the KZN Top Business Portfolio, which has been published annually for 22 years, has been achieved using several communication tools. These include an A5 hard copy handbook as well as a digital version, a comprehensive multimedia website, which is well optimised on a variety of search engines, a range of social media platforms and a growing series of videos.

Currently, the coronavirus crisis is having a huge impact on many businesses' marketing campaigns. However, while it's tempting to stop communicating with clients to not appear insensitive during this time of crisis, opportunities remain, which can make a difference in how a brand is perceived in the long-term.

The KZN Top Business provides an opportunity to communicate your response to the pandemic and highlight your business's contribution to the KZN economy in a proactive manner.

Current Initiatives
After 22 years of having the number one ranked website, when it comes to trade and investment in the business community for KwaZulu-Natal, we have decided to relaunch the website. In this process we will be giving even better results when it comes to optimisation and marketing through the web.

To keep abreast of the latest trends in marketing, KZN Top Business is increasing the amount of video content on its various platforms. Video marketing promotes products or services, educates customers and clients, and helps clients to tap into new markets. As well as more brands utilising videos, consumers are now watching more videos than before. The fast-expanding audience is fueling rapid growth in demand from advertisers, making online video the fastest-growing digital channel by advertising expenditure.

We have created an online platform so all videos will be filmed remotely in the comfort of your office or your home through one-on-one interviews with Grant Adlam at KZN Top Business Online.

In addition, the Portfolio has a huge subscribed database when it comes to the traditional printed format so we will continue to print to meet this demand. This book is available for purchase and profits from these sales will be donated to support Covid-19 business relief funds.

For more information contact
tracy@topbusiness.co.za / +27 31 701 1445

 The KwaZulu-Natal Top Business Portfolio 2020.JPG
 The KwaZulu-Natal Top Business Portfolio 2020.pdf


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